About Us

ROOTS & TRAILS

Born in 2021 from the shared vision of three amigos, our story is woven from two rich cultural threads—Mexican heritage and American spirit. Like the vaqueros who shaped the American West, we bridge two worlds, creating something uniquely ours.

Our journey began around late-night conversations and early morning coffees, dreaming up a brand that would tell our story—one that echoes across generations of Mexican Americans who find their peace in open spaces, whether tracking deer at dawn, casting lines at sunset, or riding fence under wide Texas skies.

We're more than just a clothing brand. We're storytellers celebrating the intersection where corridos meet country music, where familia meets friendship, and where traditions blend to create something new. Our designs speak to those who feel at home both in their abuela's kitchen and around a campfire under the stars.

Each piece we create is a tribute to our dual heritage—inspired by the grit of Mexican culture and the freedom of the American outdoors. From the quality of our materials to the authenticity of our designs, we pour our hearts into crafting gear that's as hardworking and genuine as our community.

We believe in:
- Honoring our roots while blazing new trails
- Creating gear that stands up to any adventure
- Building bridges between cultures, one story at a time
- Celebrating the outdoor life that connects us all

Whether you're casting a line, saddling up, or heading to the hills, our gear is made for those who live life sin fronteras—without borders. Because at the end of the day, the outdoors doesn't care where you're from; it cares about the spirit you bring.

Welcome to our familia. Let's write this story together.